Opening Keynote Address: The Defining Differences between 'Mobile Cloud' and 'Cloud'

• An insight into the unique opportunities cloud and mobility services offer
• Building a business strategy based on cloud mobility services
• Enabling new types of applications and the importance of preventing a 'walled garden'
• Managing data and opening access to all devices
• What are the specialised and particular processes mobile cloud services are built on?

Antonio Cruz, Software Architect and Programme Manager, SAPO, Portugal Telecom

Building an Absolute Cloud Service

• Meeting enterprise cloud expectations for user experience and security
• Scaling up to meet the demands of each cloud application individually
• Integrating cloud and network capabilities
• Managing the complete service end to end
• Leveraging the operator position to explore new opportunities and grow the cloud business

Jonas Lundstedt, Director Product Portfolio Management and Head of the Cloud Programme, Ericsson

Building a Successful Business Model for Cloud Mobility Services and Targeting Customers

• Integrating mobile cloud services with the operator's value added offerings
• Installing a high quality product and pricing model which can be delivered across a range of devices
• Quickly responding to customer demands and delivering new applications
• The advantages of a cloud based computing environment when developing new software applications
• Expanding services globally

Eduardo Mendez Polo, Global Services and Cloud Computing Manager, Telefónica

Determining a Long-term Cloud Mobility Strategy

• Why are telcos eager to quickly move from strategy to implementation stage when it comes to cloud mobility?
• What kind of organisation should be adopted to effectively transform from a voice to cloud services provider?
• Pinpointing the drivers behind the demand for mobile cloud services and clarifying how long will it last
• Streaming your offerings: who should be the main customer target group and how to gain their trust?

Camille Mendler, Principal Analyst, Informa Telecoms & Media

Refreshments and Networking Break– let us introduce you to your prospective partners and clients

Case Study 1: The Operator's Strategy when Facing OTT Competition

• The importance of third party providers
• Finding the right collaboration model to ensure continued success
• How cloud mobility opens up and accelerates the innovation process when developing products and services
• Expanding the core business: from network operators to cloud mobility service providers

Fernando Núňez Mendoza, CEO, fonYou Telecom

Case Study 2: How do Third Party Providers fit into the Operator's Business Plan?

• Do operators see third parties as short term suppliers whilst they develop a long term cloud mobility strategy?
• Are partnerships sustainable?
• Weighing up the pros and cons of moving everything in-house

Matthias Tewordt, Senior Product Manager Enterprise Cloud Service, Swisscom

Panel Discussion: How Will Operators Make Cloud Business Profitable in the OTT Reality?

• How can operators keep up with market leader's offerings and employ services with the same speed?
• What can the telecom operator offer that others cannot?
• Should partnerships be sought or competing solutions?

Panel Chair: Manuel Gallo, Cloud Computing Competence Center Business Development, NEC

Fernando Núňez Mendoza, CEO, fonYou Telecom

Sándor Borbás, Senior Business Development Manager, Magyar Telekom

Eduardo Mendez Polo, Global Services and Cloud Computing Manager, Telefónica

Refreshments and Networking Break– let us introduce you to your prospective partners and clients

Overcoming the Obstacles to Seamless Media Cloud Adoption

• Recognising the cloud media market size, trends and segmentation
• What data and media do people really want to store and share via the cloud?
• Pinpointing the major barriers and obstacles to adoption
• Key drivers to address the obstacles and accelerate adoption
• Profiles of companies tackling these challenges from both a technical & service as well as business model point-of-view
• What are the technology considerations?

Christian Marsch, VP Europe, Funambol

Creating a 'Cloud Active' Environment

• Why is a legal and institutional framework needed for mobility services to flourish?
• How should a global set of standards be established and implemented?
• The necessary legal framework for cross-border data exchange
• Protecting the interests of business users

Stewart Room, Partner, Field Fisher Waterhouse

Is the Security of Handsets Affecting the Adoption of Cloud Services?

• The risks of utilising mobile handsets to access cloud services
• Identifying methods of mitigating the risks
• Live case studies on how cloud service providers are mitigating the security risks

Ed Hamilton, Head of Information Security and Assurance, Analysys Mason

End of Day One and Networking Drinks Reception

Operator Case Study: How to Make the Best Use of Cloud Mobility?

• What will the next wave of platform-as-a-service (PaaS) offerings look like?
• How important is the private v. public debate still?
• The rise of the hybrid cloud – what will hybrid products and services offerings look like?
• Responding to changing market trends and identifying the type of customers who will buy mobile cloud services and why

Scott Petty, Business Products and Services Director, Vodafone

Kick-starting Reinvestment and Updating Technology

• What is holding the SME back from the cloud mobility movement?
• Is there a market for SME mobile enablement? How will it grow in the next few years?
• Ways of increasing the number of SMEs which embrace cloud computing

David Roberts, Executive Director, The Corporate IT Forum

Defining the Future of Device to Device Connectivity

• How to ensure interoperability and preventing content fragmentation
• What should operators be doing to provide a more customer centric offering?
• Outlining the key considerations when designing the for the user experience's in the cloud

Dr. Janko Mrsic-Flogel, CEO, Private Planet

How to Charge for Mobile Cloud Services

• The future of operator billing for added value mobile services
• Enabling developers to use operator billing as a new business mode

Erik De Kroon, VP Products and Devices, WAC